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The Hilariously Twisted Mattress Firm Ad Campaign That's Got Everyone Talking Advertising, at its core, is about relatability. It's about putting someone on screen that you, the consumer, can see yourself in. Whether it's the iconic Pepsi Generation , the over-the-top energy of car commercials, or the wildly enthusiastic people in prescription drug ads (despite the horrifying side effects), successful commercials make you feel like you belong in their world. But what happens